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Why a successful business needs community not just people

Business growth is undoubtedly near the top of the list for business owners. Typically, businesses expand by attracting new clients, retaining current ones, and increasing their offerings. But creating and preserving a successful business is not something that one can accomplish alone – a successful business has a community to rely on.

successful business

Increase your brand awareness

Having a human face to your business and making it accessible to consumers are among the most apparent reasons why community involvement should be a priority on any business leader’s to-do list. You can make your business visible, allow people to learn more about your brand, product, or establishment, and cultivate an ethical, dependable, and generous corporate image by engaging with your community.

Competitive edge

Customers consider a business with a personal connection more favourable than a large, impersonal firm because they prefer to deal with people they know and trust. You distinguish yourself from other organisations by employing your community as part of your identity and taking an active part in the community.

Creating and positively impacting a community around a specific brand or business in today’s hyper-digital world allows customers to feel as if they are a part of something more significant than themselves—they are invited to become a part of your business’ narrative. This is particularly important when it comes to certain demographics, such as millennials.

Digital advancements have connected the world and its inhabitants like never before, but at the same time, they have created a need for social interaction that digital spaces are unable to provide. By identifying this need and filling it, businesses can set themselves apart from the competition by creating a setting where their customers feel more connected and valued.

Employee engagement

Employees are more likely to be satisfied with their jobs if they know that the company they work for is socially responsible. Participating in the community can help improve employee satisfaction as well. Research has shown that employees are more likely to be satisfied with their jobs if they know that they work for a socially responsible company. Participating in the community can improve employee satisfaction as well as increase productivity and employee retention.

Employees also develop a sense of pride if they know that their company provides a positive impact on its neighbours—work-life balance is a priority for our younger population. Those businesses that combine corporate, personal, and community needs will find it easier to recruit employees and keep them longer.

Become a leader

Companies of all sizes can contribute to the community in some way, whether by providing uniforms for the local sports team or collecting funds for the local animal shelter. Computing corporation Dell, for example, gives back through different initiatives that support education, such as Dell YouthConnect and the Dell Social Innovation Challenge. The company also provides disaster relief across the world through its established disaster relief program.

Creates development opportunities

Community engagement enables employees to gain experience in leadership and other life skills. By working with a diverse group of people, employees are exposed to a wide range of skills and approaches that people use. They may be responsible for designing work processes, assigning tasks, and managing funds, among other leadership responsibilities, which offer limitless skill building.

A community can educate

Every member of your community has a unique set of experiences and perspectives, as well as diverse ethnic and cultural origins. You can learn and become familiar with new ways of living and thinking, enabling your business to strive further to achieve more innovative goals. 

Create a community and thrive

Every business today is a combination of people, procedures, and profits. It is possible to enhance these three aspects by improving and engaging with communities. This leads to a more positive outcome for the company, its consumers, its employees, and the communities in which it operates.

Virtu strives to empower communities through technology and is committed to delivering technology, services, and solutions for customers to ensure their success and sustainable growth. Contact the team at Virtu today.


  • Damian
    Posted October 27, 2022 at 8:50 pm

    If your employees are not engaged and they don’t feel like they are making a difference and are appreciated by their leaders, they won’t work as hard. They will just work for a paycheck and not care. And companies and the world needs more people that care. This is how progress comes – with people that care.

  • Edward P.
    Posted October 28, 2022 at 9:52 pm

    A company that doesn’t put profits first but people will always strive to build a sense of community. It will build the community and the community will build the company and will ensure its success. This has happened time and time again.

  • Charles
    Posted October 30, 2022 at 9:47 pm

    It’s good to see companies give back to society and I think there’s much room for improvement. Much more room to give. Large companies still only give pennies of what they could to help others in need. It’s a start but we should ask for more. Companies are part of communities and need to act like it.

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